Mobile marketing is a digital marketing strategy aimed at reaching a target audience through mobile devices – via SMS, email, websites, apps, and social media. When you plan your marketing strategy, it’s important to keep devices in mind and integrate the use of SMS/MMS marketing and mobile applications. It allows you to reach a larger audience, be more personal with your customers, and easily track your campaigns’ results. Mobile marketing is also more economical than other marketing tools, making it a good fit for all businesses. Learn more about mobile marketing and its uses here.
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